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Paper Topic:

“Critically analyse to what extent MPC Data establishes a human capital advantage”.

The current business environment is characterized by a considerable level of competitive rivalry and as a result businesses have to continuously reengineer their internal processes in to build and maintain a competitive advantage . This was the challenge facing the small software house located in the southwest of England . However the company was able to meet this challenge through building a culture of innovation . This facilitated the process of managing change . Most change management projects fail because of employee resistance . This problem has been addressed at MPC through employee involvement . As mentioned in

br the case , the software house maintains a flat organizational structure This facilitates the process of decision making in which the employees are involved . This also facilitates the strategic alignment process When it comes to managing change , the most important consideration is maintaining alignment with the strategic focus of the company . At MPC Data , maintaining this alignment is facilitated through high involvement of the employees

MPC Data operates in an industry which is characterized by a high state of competitive rivalry . Therefore the management of the company has to focus on developing a sustainable competitive advantage . According to the framework of strategy formulation developed by Michael Porter , a business organization has three strategies at its disposal differentiation , cost minimization and focus . However the problem with implementing these strategies is that they can be easily copied by competitor organizations and therefore do not lead to the development of a sustainable competitive advantage . It is only when the management of...

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