Crisis manageent Plan / Case Study

Introduction

The American Electrical , Inc (AEI ) is in a middle of an environmental crisis that is likely to impact the listed firm 's stock value , profits and brand . AEI 's relationships with its clients , employees , and the community in Marietta , Georgia where it is headquartered are also likely to be adversely affected in the face of the looming problem . The purpose of the communication plan , therefore , is to stem the damages that the company will be taking on by outlining and implementing a strategy to transparently communicate several key messages . These

messages include the roles of AEI , Multi-Phase Equipment , Inc Wiregrass Disposal , Inc , Independent Laboratories , Inc , and Georgia Department of Environmental Protection (GDEP ) in the situation a comprehensive timeline leading to the situation the tactical response of AEI to the situation as well as the strategic response of the firm to avoid similar situations from happening in the future . This communication plan is important because it will address all anticipated and possible concerns of AEI 's stakeholders , which include the people in Marietta , customers , employees , government agencies , stockholders , and the press

Potential Crisis

AEI is at the breach of crisis . This is because it is probable that it will be liable for the cleanup of PCBs , compliance with government regulations , and compensation of any damages caused by its and Multi-Phase 's environmental oversight . The situations that contributed to the crisis are the following

First , AEI failed to substantiate the findings of Independent Laboratories that the air , water and soil quality...