The Creative Process

I now have a stable form of advertisement that produces results from years of trial and error with the my creative vision

Guilford feels that creativity is part of the divergent , convergent , and evaluative thinking operations . It is measured by the flexibility fluency , and originality of responses to a given problem situation . It is also measured by the sensitivity of an individual problem and the ability to redefine information . Flexibility is the ability to break apart and reform different configurations of classes , relations , and systems . The sheer number of units produced measure

fluency Originality is the ability to generate a variety of transformations These three are a part of the divergent thinking mode . Sensitivity to problems is in the evaluative mode . The individual must be able to evaluate situations for unmet needs in to bring about improvement The convergent thinking mode is used to redefine information . The product is a transformation . A lot of creative effort is in the form of transforming something known into something not previously known (Guilford 151-168 . This fits my situation . I was able to know and understand the problem . During the thinking of my problem and coming up with my solution I reconfigured and continuously worked on my creation . I finally came up with a great website , posters , flyers etc These marketing pieces not only were new but also produced results . I have been a financial advisor for 10 years and the market and the needs of clients have changed throughout . Throughout this time I needed to evaluate my situation and come up with a redesign or that better fits the needs of my client . I was able to adapt and change with my creative mind and understand the client better . Creativity and the process may be initiated from positive or negative effects in one...