Cradle-to-cradle: the next packaging paradigm?

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In his article Cradle-to-cradle : the next packaging paradigm ' David Newcorn suggests three entirely new strategies for packaging items - strategies

which may at first instigate eyebrows to rise . On closer look , however , Newcorn 's suggestions may indeed live up to one of its goals : to arrive at a packaging strategy conducive for the environment

Newcorn has three objectives in mind in to achieve such an end use more packaging materials , not less design the best package possible instead of designing with the cheapest materials without worrying about per-package cost , and `littering ' can help the environment . But how are these supposedly `environmental threats ' do the exact opposite of further degrading the environment and contribute to the crusade for the strengthening of the environment through strategic and environmentally friendly packaging schemes

In to arrive at a better understanding of Newcorn 's suggestions it is equally important to note that what separates Newcorn 's suggestions from the rest is that the suggestions actually target the possibilities of the future . By offering three distinct strategies which may at first seem threatening to the environment , Newcorn turns the table around by citing examples of `what if 's , possible situations which have a high probability of being real sometime in the future . For the moment , however , the efficiency of Newcorn 's suggestions seems to hang in the balance for a few good reasons

First , Newcorn suggests that by using more packaging materials instead of less , we can actually save the environment from being harmed because sometime in the future there will be ice cream wrappers which turn into a `biosafe liquid ' or foam food containers which contain essential nutrients which revitalize the earth 's topsoil , for instance . While the prospects for his suggestion are noble , it can hardly be denied that the possibilities remain to be seen . Newcorn even admits that the possibilities are yet to be obtained

If the possible elements in the illustrations he has elaborated in his article remain to be seen , then there is little reason to believe that manufacturers of these products should immediately adopt the strategies he offers . The same goes for the designers who have the same inclinations as Newcorn . In current times , using more packaging materials or `littering ' the environment with these materials is only effective in theory . At the least , designers can hardly deny the fact that the current environmental measures being taken all around the world are in startling contrast to Newcorn 's suggestion precisely because the environmental problems which beset the modern societies are the result of piles and piles of garbage produced on a daily basis...