Corporate Strategy

Tate Lyle

Company Pro

Tate Lyle is a world-leading manufacturer of renewable food and industrial ingredients . All the ingredients of the firm are produced from renewable crops , predominantly corn (maize ) and sugar cane . The firm takes these renewable crops and transforms them through the use of innovative technology into value added ingredients for food , beverage and industrial customers . In 1921 , Tate Lyle was founded in the UK but its roots can be traced back to a number of firms established in the middle of the 19th century focused on sugars in

Europe and corn milling in the US and Europe

International Strategy

The definition of international strategy from the context of Tate Lyle is to grow the business and create long-term value for the shareholders To deliver this international strategy , the firm focuses on five key business objectives : serve the customers , operate efficiently and safely , invest in acquisitions and partnerships , invest in technology and people , and grow the contribution from value added products . On this corporate strategy , the firm is focusing on the importance of strategic planning . Mintzberg et al (2003 ) argues that strategy emerges over time as intentions collide with and accommodate a changing reality . Thus , one might start with a perspective and conclude that it calls for a certain position , which is to be achieved by way of a carefully crafted plan with the eventual outcome and strategy reflected in a pattern evident in decisions and actions over time . Whittington (2001 ) describes strategy as the evolutionary process which appears from the relations between different , frequently unpredictable , events and processes these differences

Corporate strategy can influence the performance of an organization (Mintzberg et al 2003 . With a sound corporate strategy , a firm can reliably create high value through its integrated business activities with a weak corporate strategy , the value of a firm 's business activities deteriorates (Goold et al 1994 . Therefore , shareholders see corporate strategy as a significant substitute for the likely value of the firm (Day and Fahey , 1990

Corporate strategy provides a course-plotting map to the analysts and investors and (Desai , 2000 . According to Bukh et al (2002 ) the effective communication of corporate strategy is significant because it creates relationships with and encourages the involvement of investors and analysts . Effective communication of corporate strategy can also improve shareholder satisfaction (Higgins and Bannister , 1992 ) and create employee morale (Grant , 2005 . Credible communication further allows managers within the firm to crystallise and clearly articulate corporate strategy to investors and employees alike . This , in turn helps managers redevelop or reinforce strategic choices (Angwin et al 2006 ) and increases the confidence stakeholders place upon the strategic ability of management (Mintzberg et al , 2003

Even though those within the firm attempt to better communicate corporate strategy , evidence suggests that shareholders also aim to better understand the strategic position of the firm . Possible explanations for this trend are as follows (a ) the environment in which several firms operate is ever more dynamic and competitive (Lynch , 2006 Mintzberg et al , 2003 or (b ) traditional...