Corporate Strategy

RUNNING HEAD : Corporate Strategy

Corporate Strategy

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22 April 2009

1 . Introduction

This supports the argument that companies outside the industry sector can draw useful lessons from the strategies used by Canon in its own industry . This will also discuss some of the strategic areas that may be of interest to other industries and the limitation of using the said information

2 . Analysis and Discussion

One area from which lesson could be learned is having a vision

for the company as part of setting of a strategic plan for the organization (Johnson and Scholes , 1993 . Many things can be learned in having a vision . A vision sets the direction for managers and employees to align the corporate objectives of the organization . In the case of Canon , the vision of the company covered the values of the company , the market position that it expected to hold over many years and the resources needed to develop and sustain the same . That the vision is dynamic depending on how the senior and other managers related the same with other conditions should be an encouragement to companies outside the industry since it cannot be assumed the once a vision is set , it will stay fixed forever . Since a vision must relate with other variables , it follows that it must continuously adopt with the other variables or conditions in to create the needed mix . One of the variables is the values of Canon...