Contemporary Issues in Integrated Marketing Communication (IMC)

Further , individual employees develop the interest to work together in teams through gradual development of team culture , as well as individual culture that lead to employees working effectively while working on individual tasks

A third source of poor IMC implementation in organizations is poor planning and lack of oversight from individual marketing and advertising agencies . This aspect develops from lack of awareness of IMC concepts from leadership , especially senior management . Lower ranking officials might also lack awareness and therefore fail to advise their superiors on best practices . The fourth reason was

, in the article , highlighted as centralized management in organizations , meaning that creative marketing and advertising teams are not accorded chances to implement beneficial IMC techniques . All these deficiencies can be diluted through organizational training , especially of officials involved in marketing and advertisement campaigns (BNet 2002

Despite the problems faced in firms ' attempt to increase the use of IMC in their advertising processes . In fact , notes Eagle and Kitchen (2000 individual agencies reported as starting to take IMC techniques as the guiding posts to best practices of communicating product messages to consumers . Immediate and long term results accruing from IMC processes are indeed encouraging companies to use best practices . Marketing and advertising executives in individual companies are finally coming to understand that even non-traditional advertising tools can help greatly in communicating products strength to consumers . Further , the incorporation of diverse IMC processes can effectively help in cultivating the much important product loyalty References

Eagle , L Kitchen ,

. IMC , brand communications and corporate cultures . European Journal of Marketing , Vol . 34 , No . 56 , pp . 667-685

Gourley , M , 2002 . Organizational Culture , Available At : HYPERLINK "http /www .human- " http /www .human- synergistics .com .au /content /articles /s /zb-campaign-michael-gourley- apr- 04 /organisational-culture .asp

BNet , 2008 , IMC Strategy , Available At http /jobfunctions .bnet .com /abstract .aspx...