Consumerism and Marketing

CONSUMERISM MARKETING

There are two ways to get enough

one is to continue to accumulate more and more

The other is to desire less

G .K . Chesterton

If consumerism were a major disease , most Americans would probably find themselves lying in hospital beds helpless and overtaken by the disease Alas , no cure is in sight for this disease as the hapless patient is constantly assaulted by external threats of bacteria , viruses and germs from all over the place . These threats attack his senses of sight , smell and hearing and the

very core of his being through the relentless advertisements he hears , reads and watches everyday and everywhere he goes , even inside his very own home . And so he happily plays along Surprisingly , he gets satisfaction from doing this . And after all everyone else does it , right

Indeed , consumerism has taken hostage the American family like cancer ailment that has crept up silently and taken over completely . There is no escaping it . Consider this sad fact

For the majority of Americans that managed to stay afloat with dual incomes , despite falling real wages , the economic boom of the eighties brought with it an escalation of consumer expectation . For most , the limits of the indispensable ' expanded from the mortgage and the car to such late-modern necessities of life as VCR 's , another car microwaves , CD 's and Nikes . But this frenzied , `shop-till-you-drop syndrome has had its price : In to purchase the pleasures that insulate us from the world , we must work...