Consumer motives behind buying behavior in Singapore private higher education
It does not only have a positive effect on the academic performance but small classes may also result in positive peer effects . It cultivates a significant relationship between teachers and students since the approach is more personalized . A positive relationship between instructor and the leaner is crucial if students are to be successful (Fer , 2004 ) When students perceive teachers ' motivation as a sincere interest in helping them to succeed , the motivational and emotional impact of the feedback tends to be more positive (Tucker , Sojka , Barone McCarthy , 2000 Furthermore , the diverse ensemble

of cultures provides an important impact on the learning experience of students . Foreign students bring along with them their cultures and ethnicity that they also get to share to their peers . Through this , students are exposed to people from various socio-economic classes that contribute greatly to develop the students as well-rounded individuals . This level of exposure will contribute greatly to the students ' Emotional Intelligence development or EQ . Researchers found that students with high EQ tend to be better learners , more confident , optimistic , creative , as well as being flexible , happier , successful at solving problems , being able to cope with stress with a higher self esteem , with fewer behavior problems , and also being able to handle emotions much better (Abraham , 1999 . Cooper 1997 . Hein , 1996
Private schools view education as a continuous lifelong process . One aspect why private schools are most by students is its innovation and flexibility . Since they do not receive funding from the government , they are more flexible to develop programs and applications best suited to the needs of the students . Their main objective is to provide the best for the students since they consider learners and parents as clients . In the continuity of the business , it is important that they are proactive to meeting their needs . In...
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