Consumer Behaviour

Running Head : CONSUMER BEHAVIOR AND MARKETING RESEARCH

Consumer Behavior and the Marketing Research involved for Apple 's iPod nano Executive Summary

The iPod nano is quickly becoming a necessity in the younger generation as entertainment needs are increasing and people are searching for more and more opportunities to keep themselves entertained . The iPod nano offers audio and video playback and is a handy gadget to keep around as it can be used even while doing one or more boring tasks (such as jogging , or exercising . There is immense marketing potential for

the iPod nano and it is yet to fully saturate into its designated market segment . The research will aim to identify the target market for the iPod nano , identify the basic consumer behavior models and select the most feasible one , and come up with a marketing strategy based on the primary research conducted in the form of a focus group . The will satisfy all the requirement stated above and be able to provide useful information to marketers who are interested in the iPod revolution taking place in the media player industry

Consumer Behavior and Marketing Research Involved for Apple 's iPod nano

The iPod was the brainchild of Apple Corporation and it has inevitably changed the sphere of portable media players . Offering a high quality visually appealing , and consumer friendly product , Apple has established its name in the portable entertainment gadgets sector

The iPod nano is a small handy media player which has a colored screen for...