1. Consider an idea you might have had (or think up one) for starting your own business. Describe the complete marketing offer of that product - what services, information, or experience is included? What is the value that your consumers are receiving fro

The marketing plan for fashion business

Table of content

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc8 " 1 .0Executive summary PAGEREF _Toc8 \h 3

HYPERLINK \l "_Toc9 " 2 .0 The summary of backgrounds PAGEREF _Toc9 \h 4

HYPERLINK \l "_Toc0 " 2 .1 The company 5

HYPERLINK \l "_Toc1 " 2 .2 The mission 6

HYPERLINK \l "_Toc2 " 2 .3 The marketing objectives 6

HYPERLINK \l "_Toc3 " 2 .4 Product offering 7 2 .5 Target Market .8

HYPERLINK \l "_Toc4 " 3 .0 Marketing analysis 9

HYPERLINK \l "_Toc5 " 3

.1 Market Demographics 9

HYPERLINK \l "_Toc6 " 3 .2 The Market Direction 1 0

HYPERLINK \l "_Toc7 " 3 .3 Market Growth 10

HYPERLINK \l "_Toc8 " 3 .4 PESTEL analysis 11

HYPERLINK \l "_Toc9 " 3 .5 SWOT analysis PAGEREF _Toc9 \h 14

HYPERLINK \l "_Toc0 " 4 .0 Marketing strategy PAGEREF _Toc0 \h 15

HYPERLINK \l "_Toc1 " 4 .1 Market Positioning PAGEREF _Toc1 \h 15

HYPERLINK \l "_Toc2 " 4 .2 Marketing Mix PAGEREF _Toc2 \h 16

HYPERLINK \l "_Toc3 " 4 .3 Porter 's five forces PAGEREF _Toc3 \h 18

HYPERLINK \l "_Toc4 " 5 .0 The Recommendation PAGEREF _Toc4 \h 20

HYPERLINK \l "_Toc5 " 6 .0 Conclusion 20

HYPERLINK \l "_Toc6 " 7 .0 References 2 PAGEREF _Toc6 \h 1 Executive summary

This detailed plan will inform you to the most realistic way of promoting and advertising innovating fashionable waterproof merchandise business , namely Hello Rainy . It has a target market of all ages including men , women and children . This was will broaden the marketing world chosen...