Components of a Marketing Strategy

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American Intercontinental University

Strategic Marketing Plan

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MKT640 - A Managerial Approach to Marketing

Date of Submission

Abstract

In this strategic marketing plan paper , the aim is to give a deep understanding of marketing concepts by applying it to an organization which is an IT Outsourcing company that provides IT related solutions to the organizations . Several aspects related to business objectives , core strategy , competition , marketing mix , and customer relationship management is discussed in great detail

Strategic Marketing Plan

p IT Outsourcing Business

Introduction

The paper is about a strategic marketing plan for an IT Outsourcing business that provides its services to the organizations such as , IT related solutions including hardware and software . The paper would analyze the core strategy , marketing strategy , competition , pricing distribution channels , and customer relationship management for this company in detail

Mission Statement

Our mission is to provide best quality and timely services to our clients in order to keep them contented , gain customer loyalty , increase sales , and market share through penetration strategy

Objectives

The goals and objectives of the company is to penetrate into the market by offering quality services at reasonable prices , increase sales , gain market share of more than 35 in the overall market of the United States , attract best talent in terms of employees and retain them by offering them handsome compensation packages

Customer Targets

As the competition around the world in increasing , so the need to cut the redundant costs and achieve efficiency in...