Paper Topic:

Compare and contrast

RUNNING HEAD : Comparison and Contrast of Business Models

Comparison and Contrast : Brick-and-Mortar Businesses to E-Commerce Selling (Student Name (University

2009

Comparison and Contrast : Brick-and-Mortar Businesses to E-Commerce Selling

With regards to brick and mortar , or traditional modeled businesses they are physical industries that do business the traditional way and they are non-ICT driven . Moreover , brick and mortar businesses materialize as an interesting group since business-to-business (B2B interactions could take over a vital component of a business (see Kaplan and Sawhney , 2000 . Also , brick-and-mortar-businesses can profit from synergies taking

place from interrelationships across tangible and intangible resources with the purpose of obtaining a range of synergy benefits that have to do with cost-cutting in addition to enhancing of their market differentiation . Additionally , brick-and-mortar businesses can gain delivery savings that result from utilizing their physical outlets as the pick-up site for internet procurement , or as the starting point for local deliveries . Furthermore , they have the typical business opportunities for add-on services such as installations , repairs service reminders as well as trainings . Even though , several kinds of these services are just add-ons ' they have a capability to be available to single-channel suppliers . On top of that , the combination of services like online purchases , repairs or even trainings can enhance the company branding , differentiation and lock-in effects (Shapiro and Varian , 1999 . And , they have more access to form trust with clients and suppliers thus they can further enrich their relationship with . They can also reduce consumer risk , and can easily distinguish potential local social...

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