• Comparative analysis of the privacy features on each site and their relationship to brand image

Privacy Policy of Sainsbury 's Tesco

Tesco .com and Sainsburys .co .uk are two online sites that provide a variety of online shopping options , from groceries to insurance services . Because their transactions involve asking clients for personal information , it is important that these stores could convince clients regarding the safety and privacy of the sites

Basically , Sainsbury 's has a longer privacy policy compared to Tesco Although both set of policies cover the same s , Sainsbury 's provided clients with more information and details

In Tesco 's and Sainsbury 's privacy

policy section , both companies assure clients of protecting the personal information they provide to the respective sites . The online stores also tell clients what sorts of information are collected from them and where they will be used

In Tesco 's privacy policy , the company has a Clubcard section that tells clients how the information they 'd leave from using the site will be used for statistical purposes and as a gauge to further improve the online services . Clubcard is a point-reward system that Tesco uses to entice

customers to continue shopping in any of their stores . Sainsbury 's rewards program version is

called Nectar . Likewise in Sainsbury 's privacy policy , it tells clients that Nectar-related

information will be shared to their partners

Both stores ' message is centred on the use of personal information for the benefits of the

customers , like improving the online stores , the offerings , and other services

Regarding the sending of promotional materials , Sainsbury 's and Tesco state disclaimers differently . While Tesco used a direct approach of telling customer that they can personally choose what marketing materials to receive , Sainsbury 's assumed that customers would accept promotional materials unless they 'd state otherwise

In terms of cookie use , Sainsbury 's provides a more comprehensive of its

usage and limitation . For instance , Sainsbury 's makes it clear that cookies won 't be used to remember passwords and credit card information Instead the cookie will remember a user number to simplify the log in process . Tesco , on the other hand , talks about simplifying the logging in process but did not specify how it will be done . The same way , Tesco did not relate cookie usage and credit card information storage . Tesco also says that the cookies will be

used as mechanism for online shopping and to monitor site traffic

One information that is not in Tesco 's privacy policy is the assurance provided by Sainsbury that the UK Data Protection Act protects personal data provided on its site . This means , that information provided by customers are treated lawfully and fairly

Brand Image

Brand image is defined as the Tesco and Sainsbury 's are two companies that work hard to make sure that consumer experience while shopping in their sites will be in accordance to what they want them to see and think , that is they want to reduce the perceived risks involved in online transactions

When making a purchase or deciding on which service to engage , a consumer...