Communication

COMMUNICATION PRINCIPLES AND STRATEGIES Many say that communication is quite a complex matter . Marketers , for instance , need to understand how communication works because it involves a lot of elements . Two of these elements are the major parties in a communication process - the sender and the receiver . Another two are the major communication tools - the message and the media . Four more are major communication functions - encoding , decoding , response and feedback (Principles of Communication

For instance , a marketing communicator starts with a clear target audience in mind . The audience may be potential buyers

or current users those who make the buying decision or those who influence it . The audience may be individuals , groups , special publics or the general public . The target audience will heavily affect the communicator 's decisions on what will be said , how it will be said , when it will be said , where it will be said and who will say it . Once a target audience has been defined , the marketing communicator must decide what response is sought . Of course , in most cases , the final response is purchase . But purchase is the result of a long process of consumer decision-making (Principles of Communication

Communication is a two-way process . It involves a giving and a receiving of information through several channels . Some of the basic principles of communication are often summarized in the following

Know your audience

Know your purpose

Know your

Anticipate objections

Present a rounded picture

Achieve credibility with your audience

Follow through on what you say

Communicate a little at a time

Present information in several ways

Develop a practical , useful way to get feedback

Use multiple communication techniques (source : Principles of Communication

Communication changes according to how one filters it based on his /her beliefs and preconceived ideas . Sometimes communication changes because it is influenced by several environmental factors such as the kind of room or environment , the appearance of the speaker , his reputation , the listener 's background or the language and design of the message (Principles of Communication

Effective communication and attentive listening are buzzwords in the organizations world lately . And so are team management and team building . For actual managers , however , fulfilling the happy and promising pictures of these vogues in organizational management are far more difficult than what are described in books and journals . People are complex entities with unique needs , and have the seemingly endless desire to be noticed and given importance . The sender can promote the activity so that the members become attentive listeners themselves According to Bruce Wilson , attentive listening is thinking and acting in ways that connect you with the speaker ' Creating connection is the key to attentive listening . Apart from the simple act of hearing , it involves the concerted and simultaneous efforts of thinking ' and acting ' Attentive listening , akin to active listening , calls for conscious attention to keenly interpret the stimuli that our aural sense receives . It is indeed a skill to be learned , in that it takes practice to completely master it and to observe the effect...