Communication Strategy

Running head : COMMUNICATION STRATEGY

COMMUNICATION STRATEGY

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OUTLINE

1 . Introduction

2 . Body

Communication strategies

Communication modalities

3 . Conclusion

Reference

Introduction

Communication is a process of relaying or transferring information for one person to another or from one entity to another . In any form of businesses , communication takes the center stage in determining whether or not the business . Succeed . A communication strategy should therefore be put in place to deal with the management of information of the company in

order to improve the efficiency and performance of the company . The strategy will also help the stakeholders in the company to be equally informed on how the company is fairing in it performance (Cook , 1999

Communication Strategies

Birmingham Business Alliance (BBA ) a new business entity that has just been born out of the merging of two companies namely The Metropolitan Development Board (MDB ) and the Birmingham Regional Chamber of Commerce The deal come into effect on the July 10 , 2009 .Primarily , the purpose of this merger is to make sure that the company fully maximizes its growth in the seven-county Birmingham region in the country . The other purpose of the merger is to establish a business that is whole rounded and powerful and a quality entity that is expected to be higher than what is there (Cook , 1999

To realize all the goals and objectives , the company has to have proper communication strategy that will gain acceptance and not face rejection from the employees of the company and the...