Communication Leadership

Running Head : Journal Review

Persuasion in Communication : Critical Journal Reviews

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Persuasion in Communication : Critical Journal Reviews

Introduction

There are many reasons why individuals communicate with one another One of these reasons is to persuade the listener or recipient of the message to enact some form of action or carry a belief that the recipient of the message would have otherwise not do or think prior to the communication process . This will present analysis of three different articles on how persuasive communication is

conducted in various scenarios . The first article will discuss the role of emotions in persuasive communication and how this is utilized during political campaigns . The second article will discuss how persuasive communication can be used as a form of deception . The third article will discuss what persuades consumers to purchase goods online , specifically in eBay

The role of emotions in persuasive communication

Ted Bradner 's (2005 ) article , Striking a responsive chord : how political ads motivate and persuade voters by appealing to emotions he had presented the premise that politicians would often try to appeal to the emotions of citizens rather than to their reason during their political campaigns , primarily to persuade the voters to choose them as their candidate

The study conducted by the author aimed to improve the understanding of the casual links between advertising , emotional and political behavior This study was due to the fact that little is known about the effects of emotional appeals as a form of persuasive communication . Critics have viewed that emotions play a crucial role in an individual 's reasoning leading to influencing the voting behavior of Americans in the country They went on further to speculate that political ads are designed to trick people into acting contrary to their interests on the basis of untruths since they persuade the public by appealing to their emotions (Brader 2005

Based on the study conducted by the author , it was concluded that political campaign advertisements use images and music to manipulate emotions to affect the behavior of the voters . The study showed that if the campaigns make use of enthusiastic-eliciting music and images , these result to voters showing a greater interest in the campaign of the political candidate and are more willing to vote and vice-versa if the campaign uses negative images and music (Brader 2005

Persuasive communication as a form of deception

In line with the first article , Rudanko 's article Concepts for analyzing deception in discourse intended to be persuasive ' further discusses the role of persuasive communication as a form of deception in for the recipient of the message to adopt a particular course of action . The article uses two scenes from two Shakespeare plays for the study . The first is Act II scenes 2 and 3 of the drama Julius Caesar ' and Act II scene 3 from the drama Othello (Rudanko 2007

The study was based on the premise that unlike ordinary interactions in communication where there is only one level...