Communication and Conflict Management

In every organization there are many factors that may determine whether it will be successful or not , these factors may be internal or external issues . Issues are referred to as the events that do not occur within an organisation , but in one way or another may affect the organizations strategic direction , core business and therefore lead to the management of the organization to take corrective measures to overcome those problems . The internal issues are the issues that are solved within an organization by the employees that have been employed . External issues refer

to the issues that can be solved by the persons who are outside the organization so that they can give direction on what should be done to solve the issues

Issue management refers to the strategy that is applied by the organizations to help it in anticipating , assessing , responding and managing a series of complex issues that arise arranging from litigation , recall on products and the environmental issues .Other issues that the company needs to deal with include labor issues , bankruptcy restricting , sexual and discrimination issues , company products boycotts and the trademark disputes and patent infringements . It involves the process of conducting a risk assessment whereby the company tries to identify and to prioritize on the areas of that are highly venerable to risks . A study is carried out on the public perception , emerging trends and also emerging practices with the potential to affect the firm .Fom here the management develops a plan of development and communication to anticipate the issues that are likely to arise by optimizing on management actions they come up on messages and materials . They also engage in third party alliances , conduct media trainings and simulations and put monitory systems to keep in tract an emerging issue (Loch , Wirt 2004

For issues to be effectively managed and resolved , proper and effective communication is very important .When issues are solved amicably they generate a lot of controversy that creates a hostile climatic environment for organization which in turn makes the organization lose its focus from its turn eventually making the managers also lose focus when trying to deal with the problems that have arisen . It must be a well planned and analyzed approach that involves building networks that will deliver information , understanding where the problem is arising and take corrective measures

China is the largest producer of the agricultural products . It produces products such as milk and milk products such as yorgurt , milk powder Sanlu Dairy Company `is a company that supplied the Chinese market with 18 of milk products . It was reported that the company produced over 6 ,800 tons of milk a day and it bought milk from the suppliers that were more than 60 ,000 farming households . On 12 September 2008 it was reported that the milk from Sanlu Dairy Company from China was contaminated with chemicals that were referred to melamine . The food poisoning led to increased deaths of the infants and over 53 ,000 people were admitted to hospital due...