College Athletics Career

Running Head : COLLEGE ATHLETICS CAREER

College Athletics Career : Sports Information Management

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Abstract

From the historical evolution of sports as barely physical education to a more integrated business oriented model , collegiate athletics has grown into a very popular form of sport that not only exhibits revenue generating potential but also offers mass entertainment appeal to the greater public domain . Sports information management represents the public face of athletic management . Sports information managers must be adept at designing a wide array of

publication related materials such as media guides , recruiting brochures , game programs , press releases feature stories , issue newsletters and also carry out background work like interviews with coaches , players and such like technical functions When this is coupled with excellent communication skills and mass communication technologically savvy experience , these professionals act as an efficient bridges between the internal and external athletic environment . This succinct analysis of a segment of sport management program is not only useful for future potential students but also offers an insight into areas of training that deserves improvement

Introduction

An interest in pursuing a career in sports information management is passionately driven by a belief that since sports information management represents the public face of athletic management and in recognition of the compelling challenge to generate media content that not only generating of a huge audience base but also a huge financial base , the responsibility of managing the complex interconnection between other departments of sports management and external sports agencies is...