Colgate case study

Running Head : Colgate Case Study

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EXECUTIVE SUMMARY

Consumer behaviours are never stagnant as their preferences always change requiring business organizations that offer goods and services to come up with strategic plans that will not only enable them to keep at par with these changes so that they are able to meet and satisfy consumer needs but also to beat their competitors hence maintain a high competitive advantage in the market . This success can only be achieved through effective marketing by product providers

which should take a market based approach in which the targeted market is studied so as to identify the consumer preferences and designing the products so that these needs and preferences are . The marketing strategies should also emphasize on consumer preferences . Companies that operate internationally face several challenges when deciding on marketing strategies to adopt when launching of new products in different countries . This is based on the fact that different countries have different cultures hence different preferences in products . This implies that marketing strategies vary from one country to another with some countries requiring significantly large amounts of capital to be channelled towards marketing of products in their markets . Several considerations need to be made before any marketing strategy that is locally adapted for a certain country 's market can be implemented . The organizations ' management need to ensure that the impact of the proposed marketing strategies on profit margins is considered and that they address consumer needs . The short and long term...