CocaCola versus Pepsi case

Running Head : COMPETITION

A Comparative Analysis of Soft Drinks Companies Marketing Plans

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Stiff competition between Pepsi and Coca-Cola has dominated the soft drink industry for many years . For about 30 years , Coca-Cola has dominated the market until the introduction of Pepsi co in the industry The two soft drinks companies in the world Coca-Cola and Pepsi have been in stiff competition in a move to dominate the world with wide ranges of drinks

The domination of Coca-cola and its growth rate started to decline

with the introduction of Pepsi products . As Coca Cola staggered , Pepsi cola was growing . In essence , Pepsi Generation was a strategies advertisement that associated with youth which significantly , raised the image of Pepsi in the market . Later on , Pepsi came up with the Pepsi challenge which portrayed an outright preference of Pepsi resulting to its drastic market share increase . Coca-cola in response carried out its taste test which indicated that , people liked the Pepsi better (Feedburner 2009

Czinkota and Ronkainen (2001 ) detail that in response to each company 's competitive nature Coca-cola and Pepsi have decided to adopt a new approach in their marketing strategies . As such , both companies have been employing almost similar marketing plans . For instance , their commercials have been focusing on young generation in their targeted market of soft drinks . This is inarguably in a move to represent their products youths and energy . In addition , both companies have been focusing on main segment of their marketing on groups of...