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Paper Topic:

The Coca-Cola Company Struggles with Ethical Crises

Business Ethics

by (Student 's Name e .g . Rainchard Roussel (Student 's Student Number or ID e .g . 2004-43085 (Course Subject , e .g . ChE 41 (Name of Instructor e .g . Dr M . Shah (Date of Submission e .g . 28 November 2010

The Coca-Cola Company Struggles with Ethical Crises

Coca-cola has the most valuable brand name in the world and as one of the most visible companies worldwide , however over the last 10 years the firm has struggled to reach its financial objectives and has been associated with number of ethical crisis (Business Ethics 2006

:308 . The Coca-cola is the world 's largest beverage company and operates the largest distribution system in the world enabling it to serve customers and businesses in more than 200 countries , and with an estimate of about 1 billion serving of it 's product consumed everyday (Business Ethics 2006 :309 . Coca-cola and PepsiCo have long fought the cola wars ' in the U .S , but Coca-cola , recognizing the additional market potential pursued international opportunities in an effort to dominate the global soft drink industry . Coca-cola has been a successful company since it 's inception in the late 1800 's . The companies are engaged in an extremely competitive and sometimes personal rivalry , with occasional accusations of false market share reports , anti-competitive behavior , and other questionable business conduct , but without this fierce competition neither would be as good a company as it is today (Business Ethics 2006 :309 . As one analyst said later , customer loyalty never came cheaper , and this make Coke a truly global brand , with its trade mark brands and colors recognizable on cans , bottles , and advertisements around the world (Business Ethics 2006 :310 . Coca-cola has made local education and community improvement programs a top priority for its philanthropic initiatives , such as involving in programs called Education on Wheels , granting scholarships and international grants to American Indians , Hispanics , and High Schools seniors in the US and in some parts of the world , and being proactive in many local and international issues such as HIV /AIDS awareness (Business Ethics 2006 But there have been also some series of alleged misconduct and questionable behavior affecting Coca-cola stakeholders which appear to have an impact on Coca-cola 's financial performance with various ethical crisis associated in the turnover in top management , departure of key investors , and loss of reputation , and these includes , the contamination scare which happened in 1999 when 30 Belgian children become ill after consuming Coca-cola products , the competitive issues affecting antitrust laws in Europe also during 1999 , the racial discrimination allegation problems with the Burger King market test , the inflated earnings related to channel stuffing , the trouble with distributors , the international problems related to Unions , and the latest which is about the Coke employees offering or selling trade secrets to PepsiCo (Business Ethics 2006

Coca-Cola has had one ethical issue to resolve after another over the last decade or so because of many issues or problems , and some of these are about leadership issues like for example in...

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