Clif Bar

Running Head : CLIF BAR

Clif Bar

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Clif Bar

Not all companies are focused on just getting profitable . Companies that care about their employees and the impact to the environment deserve to be rewarded . One such company is Clif Bar . Clif Bar showed that while it makes opportunities for the employees , it also minimizes the effects the company can have on the environment

Clif Bar , an energy-bar maker , was founded by Gary Erickson in 1992 in Berkeley . He named it after his father . Erickson

found the company because he did not like the taste of other power bars . A professional bicyclist and a former bakery owner , he was in the middle of a 175-long ride when he decided to eat some of the power bars he brought along However , he could not swallow the last one . That was when he thought about creating a power bar that tasted good . A year later , Erickson launched the Clif Bar . He was able to grow Clif Bar into a 100 million company (Overfelt , 2003

Erickson did not limit himself to the sole task of running the company He wanted to reduce Clif Bar 's ecological footprint on the planet He accomplished this by hiring a staff ecologist and starting the Project 2080 wherein Clif Bar 's employees are encouraged to volunteer on company time (Overfelt , 2003 . The program became successful , especially since the company does not set restrictions around the program (Kushner n .d

As Erickson considered the impact...