Change & Continuity in Contemporary Business

Latest research indicates that GSK company is faced with few weaknesses which if not taken care of it may hinder the company 's success . GSK Company 's set of laws , measures , and policies are said to be unworkable in some markets a reason which have seen the company 's performance deteriorate in some of its market . For example in African countries , GSK products have performed poorly in the market due to lack of vigorous advertisements by responsible departments

GSK Company has also been associated with the weakness of lack of commitment

on the side of its employees . According to research conducted among the employees it was evidenced that there was a habit of reluctance by employees on fulfilling their duties . The report suggested that the employees have a weakness of being aggressive because they have an attitude that the company 's products are already doing well in the market and they only have little to do . This weakness is mainly associated with GSK sales and marketing staff , because they have been reluctant on using aggressive methods of attracting and retaining their customers . Reports suggest that they have not come up with suitable marketing strategies to cope with the ever increasing competition in the industry

The organization culture of doing things and reputation has been questioned by many people outside the UK and especially in Africa . There has been an argument that the products that the company is producing are harmful to human health , a development which has reduced their market share . The systems of production , controls , and work methods have been under scrutiny in the past few years . The company has failed to address this weakness and thus have been facing competition that they have not been able to cope in pharmaceutical industry

External Factors

An external environment analysis reveals...