Cell City
Changing As it can be seen , an organisations culture is vital to any company 's future success therefore there is significant importance for understanding how culture is created , sustained or modified (McAleese et al . 2004 ) The creation of an organisation 's culture is generally formed by the founders of the organisation (Robbins et al . 2001 ) As culture is built on previous ways things are done and their success , a new organisation has the ability to define its culture free from these previous behaviour and traditions and as a result the founders will

br build the organisations from their visions on what it should be (Robbins et al . 2001
Organisational culture is communicated through a number of ways such as stories , `symbolism , feelings , and the meaning behind language behaviours , physical settings and artefacts (Martins , et al . 2003 br
.65 ) Stories for example are important to defining a culture as the organisation accumulates a history , this history becomes incorporated into these stories relating to events and leadership behaviour and therefore defining guidelines for how employees should behave (Frank E . 1987 ) Artefacts on the other hand are more physical aspects of culture such as traditions , rituals , slogans and myths (Parker , R Bradley , L 2000
As McKleese , et al (2004 ) stated that it is important for organisations to formulate an overall culture strategy and as mentioned by Dwan (2004 ) it is the first step in cultural change . The managers `must create , define and build a shared understanding of the company 's mission , vision and values (McAleese , et al . 2004 .
.162 ) to ensure employees know what is expected of them . Thompson Strickland (1984 (sited in Struwig , et al . 2002 ) specified various components that are incorporated in strategy formulation , defining the business , formulating a mission statement , planning such as identifying objectives and goals and finally formulating...
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