The Celebrity Influence on shopping and wardrobe

Celebrity Influence in Fashion and Wardrobe

It is not a secret that the only permanent thing in this world is change . Change can be seen in our everyday lives , but it is most evident in today 's fashion industry . A glimpse of Hollywood would support this claim , coupled with how regular consumers shop under the influence of their favorite celebrities (Bryner 1

Not all people are aware that every time they shop for clothes and accessories , they are influenced by the media . The truth is , they actually are , even without their knowledge

. Researches show that consumers are now turning as copy-cats because of the power of media and what it presents to its audience . What do regular viewers copy from their favorite celebrities ? Music , style , make-up must-haves , regular items on the closet , show brand , dog breeds and yes , even the names of their babies . It does not take a genius to notice that the influence of celebrities on shopping and wardrobe is significant (Bryner 6

In this day and age , what can be considered a part of our daily routine is not even food anymore , and especially not walking the dog at the park after work . Today , since technology is highly used , it is no surprise that it is also a constant part of our everyday lives - the technology being in itself a package complete with information and entertainment all rolled into one

We go to the office and surf the Internet , we take breaks and watch the television , we go home , take cabs , and listen to what is playing on the radio , we reach home and see our sons and daughters watching their favorite television shows . The media is everywhere , and there is no excuse why celebrities can be no influence on our shopping manners and wardrobe

The trend setters these days are not exactly the people behind brands like Chanel , Louis Vuitton , Gucci or Jimmy Choo . The trend setters these days are the people who introduce new fashions to the public . Who are they ? Could it be an officemate ? A neighbor ? A cousin

Trend setters these days are no other than celebrities because it cannot be the officemate who is seen only by a thousand people in the office building . It could not be the neighbor who only gets out of the house to water the plants in their front yard . It certainly is not a cousin who cannot even measure up to the fashion statement of the most unglamorous magazine sensation of the month . It is , of course , the celebrities who we see on television everyday . As the great philosopher and educator Marshall McLuhan said in his theory called Technological Determinism , The medium is the message (Straubhaar and LaRose 51 The expression popularized by McLuhan can be vague , but its meaning explains exactly how celebrities influence the way we shop and the way we dress up

First , when he said that the medium is the message , we should consider that the medium being described here is mass...