Paper Topic:

Casino Project Management

How to Attract and Retain Customer Loyalty to a Casino

Summary

Keeping in mind the Southeast Asian context , the marketing of casinos has to cater to two groups separately : that of local population and foreigners . The foreigners are usually attracted by flyers and other promotional material in collaboration with industries such as airlines brewers and telecommunications , while the locals are attracted through billboards and word of mouth . The customer satisfaction is the main crux of retaining casino customers , by creating a highly pleasurable experience for them

Introduction

This proposal

seeks to answer the question `how to attract and retain customer loyalty to a casino . The organization has discovered several interrelated answers to this question , the most concise of which is to ensure customer satisfaction and loyalty . The marketing of a casino especially with reference to the Southeast Asian context has found out that attracting locals to a casino requires a different strategy from that of attracting foreigners , as many people from Southeast Asian countries are illiterate and are attracted to casinos through basic visual advertising (Pecotich , Schultz , O ' Shaughnessey , 2006 , pp 99-100 Goals and Objectives

The goal of the project is to identify effective marketing techniques of casino marketing in context with the Southeast Asian countries . After research , it was found that the marketing and branding mainly depends on whether the customers are foreigners or locals , and the marketing strategy will differ for each group respectively . For the foreigners coming to Southeast Asian casinos , personal attention offered can result in...

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