Cases study

Case Study 1 : Coca-Cola Incorporated

What is Coca-Cola 's International Strategy

Strategy is a scope of an organization over a long-term period of time identifying the potential market a company will invest and identifying the external environmental factors that can affect the business ' ability to compete (http /tutor2u .net /business /strategy /what_is_strategy .htm The management will make it sure that these strategies will be carried out as planned in to attain its goals . The very common goal of an organization is to gain customer satisfaction since it is the customers who

bring profit to the company . Coca-Cola is one company that is operating in the global market . Coca-Cola happens to be the largest and most profitable soft-drink company in the world . It aims to be the first in the world market . Its strategy has always been to take risks in the emerging markets . Taking risks is one of the crucial , yet most important moves of any big organization . The result of taking risk can either be positive or negative , depends on how it is applied . But for Coca-Cola the management always wants to be the first in new markets to gain competitive advantage . And even though the competition is so tough Coca-Cola still wins market share . The company 's another strategy in sustaining its brand is consists of 3

's : Persuasive Penetration in the marketplace , offering the best Price relative to value , and making it the beverage every where (Keegan Green , p124 . Furthermore Coca-Cola is always looking for ways of building relevant value into Coke and all its products by differentiating them from other brand making them unique . Coca-Cola is also reigniting its symbols that encapsulate the essence of its brand - the dynamic ribbon device , the contour bottle for coke , the color red , and the dimpled bottle for Sprite

What competitive advantage does Coca-Cola have over its major rival Pepsi

Competition happens anywhere , no matter what type of business that is competitors are always around . Coca-Cola 's major competitor - Pepsi Co has three segments : Beverages , snack foods and restaurants . Pepsi 's growth has been fueled by the success of its beverages and snack- foods segments . To increase international market share , Pepsi is planning to launch a project called Project Blue ' which calls for the revamping of manufacturing and distribution to get a consistent tasting drink around the globe . Additionally , Pepsi is planning to establish new freshness standards and quality controls . But in the current market Coca-Cola outperforms Pepsi in the ratio of 3 :1 . Coca-Cola 's competitive advantage over Pepsi is that since 1989 up to 1994 , its market share is greater than that of Pepsi . Coca-Cola has established its position in the foreign market for over a decade . It has also invested heavily in bottling operations to maximize its efficiency of production and marketing . They always aim to get involved in the bottling business to fuel continued growth . Coca-Cola has the following criteria for making a bottling investment

The company needs to move quickly in an...