Paper Topic:

Case study Business policy

Running head : _Case study Business policy

_Case study Business policy

_Case study in Business policy

The Case of the top Daimler-Chrysler Dealer

Introduction

The Midwest suburb dealer was once a top Daimler-Chrysler dealer for three years in a row ending 2007 . During this time , the dealer was the envy of the entire Midwest car market because of its spectacular sales performance along practically all categories of vehicles . For so many years , the dealership was an apple of Chrysler 's eyes . At the end of the year 2008 however , the dealership

dropped to the lowest rung in all 87 Midwest dealers . From a sterling performance of 1 .2 billion group revenues in 2006 , the dealership revenues slid to just 120 million during 2008 or just a mere 10 per cent of its peak performance . What happened to an erstwhile enviable dealer becoming a corporate issue of great proportions ? The financials are obvious but what non-financial factors were responsible for the steep decline in revenues

The critical incidents : Pre 2005-2007

The Midwest Chrysler dealer commenced business in May 1995 as a used car dealer starting off with a 2 million investment from the partnership of John Clarkson , an accountant by profession and Stephen Howell , both in their early thirties . The partners agreed that John Clarkson will become the general manager for three years with the other partner Stephen Howell , a former used car salesman , becoming the general manager for three years as well starting 2003 to 2005 after which John assumes back...

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