Case: silvio napoli at schindler indial

CASE STUDY

CASE SUMMARY

Mr . Silvio Napoli joined Schnidler in 1994 after completing the MBA program at Harvard Business School . His position was quite important and he was asked to directly report to the Chief Committee . The company saw great potential in him and viewed him as a person they could trust So when the company decided to open a wholly owned subsidiary in India Mr . Napoli was made in-charge of the same

Mr . Napoli had a tough time adjusting in India with his newly started married life . He also had

a hard time trying to find managers who would best suit the work profile at offer . There was quite tough competition as well from the existing players . Therefore , it was decided that the product would be uniquely structured and marketed . However , when the scheme was to be implemented the various variables went wrong such as break even costs , increase in transfer prices of outsourced local parts government approvals etc . Mr . Napoli had set a first sale target of 50 units although he was yet to sell even one

STRATEGIC FACTOR ANALYSIS

Brand image is the most important parameter for the Indian market and for that sales calls need to be increased swiftly

Perhaps the most important factor is that the Indian market is that it is extremely price sensitive . Therefore , Mr . Napoli has to ensure that his organization keeps strictly to its break even costs . Now that transfer prices have been dramatically increased and his European counterparts are not...