Case Study

Case Study : Southwest Airlines

TO : Stan Ross

FROM : Steven Bennett

SUB : Recommend a New Strategy for Gillette

DATE : 10 /9 /04

In the first part of my case analyse of Southwest Airlines I would like to review the history of the company , its policy , mission and competitive advantages in comparison with other numerous American airlines . Then I will discuss the symptoms and issues of a company and will conduct a financial analysis basing on the financial data of a company for a given period of time . Afterwards I will make

SWAT analysis and conclude with my recommendations and conclusions

Southwest Airlines Co "Southwest ) is one of the largest airlines in America that mainly provides short-haul , high-frequency , point-to-point low-fare service . Southwest was incorporated by Rolling King and Herb Kelleher in Texas more then 32 years ago . These two men once defined a simple notion that was going to be a pledge to success in airline business and further made it an objective of the company . It is - getting the passengers to the chosen destination at the lowest possible fares and providing a good flight time for them

Great quality and reliability of Southwest airlines was a pledge to receiving a victory in the popular Triple Crown for a moth in May 1988 The company demonstrated the best On-time Record , Best Baggage Service and Fewest Customer Complaints . Since then such rewards became a habit as it have been won for more then thirty times , as well as five annual Triple Crowns for 1992 , 1993 , 1994 , 1995 , and 1996 . Southwest Airlines was the leading company among those who contributed to the promotion of the commercial airline industry . It has started to provide clients with credits basing on the frequency of flights rather then from the distance of the journey flown . Many unique programs like senior discounts , Fun Fares , Fun Packs , a prompt air baggage delivery service , travels without tickets were pioneered by the company . Southwest Airlines proposes to its clients the cheapest operating cost structure in the domestic airline industry and regularly provides with the lowest and simplest fares . The company also has one of the best overall Customer Service records . The company 's stock exchange symbol is LUV , it has been selected to represent home at Dallas Love Field , as well as the theme of Employee and Customer relationships

The Symptoms and Issues of the company relate to its current policies and developmental process and are significant in a Case Study of any company . The head policies of Southwest are centred to constant development and sustainable guidance by the main rule of a company which is to get the passengers to the chosen destination at the lowest possible fares with a sense of warmth , friendliness , individual pride and Company Spirit . Steady striving for a better performance together with company 's prominent reputation goodwill and airline history annals is among the steady trends of Southwest which are expected to maintain a strong real sales growth , industry-leading customer frequency and high returns for the...