Paper Topic:

Case Study

Case Study

Case Situation

The product was `Ready-to-Wear ' or RTW garments . The defined set up was placing different brands of RTW garments in different settings in which each setting was said to be filled with different genres of music . The brand A was in a setting wherein it was filled with rock music . Brand B was in a setting wherein it was filled with classic music . And lastly , brand C was in a setting wherein it was filled with country western music . Now given that all these brands had the same

price and same quality , which brand would be sold more given the instance of playing different genres of music in each brand

Observations

The observations were noted and analyzed as follows . Those people who were more inclined of listening on rock music went on and bought brand A . The same pattern was observed in the case of brand B and C in which people who patronized classic and country western music went on and purchased them . These observations were more likely expected and predictable for the reason that there were factors that would really influence the consumer on their consumption and purchasing styles - and for this particular case , different genres of music were observed to have impact on the consumers

Nevertheless , there were also consumers who was asked if they based their purchasing on the genre of music that was being played in the setting wherein particular brands where being sold . As given above there were consumers who declared that there was this kind of effect or impact that influenced them in buying particular brand of RTW garments Conversely , there were also consumers who did not really depend their purchasing on that factor (particular genre of music . The issue here was not based on the quality of the product for it was already stated earlier that all those three brands have the same price and quality (Bush ) The very thing that motivated some consumers who were not affected by the type of music placed on particular setting was the fact that they had already a preference or first choice of brand . And that regardless of the type of music that was being played in that setting they would still choose their favorite brand (Hansen

Evaluation and Analysis

The learning theories that can be deduced from this particular case study were the following . First , consumers may really be affected by the installation of different appealing objects or different kinds of ambience in their consumption and purchasing styles . Second , consumers may not really be influenced by those things and may stick to what they originally (Hartline ) Lastly , installation of different objects or media that could be appealing to the consumers may be used and may really have significant impact on the consumers however such could not be applicable to all consumers (Sheth

Conclusion

As a conclusion drawn from the analysis (established learning theories it is not really bad if markets would use different objects or media that they perceive...

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