Paper Topic:

Case Study

SnowSports Interactive --- A Global Startup ?s Challenge - A Case Study

Introduction

SnowSports Interactive was founded by Steve Kenny as the CEO Michael Brett as Vice-President for Engineering , and Shubber Ali as Chairman on May 2005 at Brisbane , Australia . The main concept of the company is to provide tracking and Internet services to skiers and snowboarders using Global Positioning System (GPS ) and 802 .11 wireless technologies that would provide the skier 's or snowboarder 's location and actual information for speed , runs and distance . The company is a member of I

.Lab , Queensland 's State-wide Technology Incubation Strategy which allows the company to work with the most brilliant people in the country . Later on , the company recruited more competitive executives with vast technical business skills and experiences

The company was originally funded by Steve Kenny , Shubber Ali and their friends , families and some investors who were willing to take the risk . In 2006 , the company was positioned in 1 1 .5 million mark at 3 .50 a share while facing a drawback on funding and capitalizing on global expansion . It was a golden opportunity for the company since there was a scarcity of ski tracking companies which lead to the recruitment of Mike Wallas , CEO of Enterprise Growth Solutions , who was expected to stabilize the investors of the company . Government fundings through COMET (Commercializing Emerging Technologies , Commercial Ready QLD Innovation Start-up Scheme , and the Federal Government 's Export Market Development Grant were secured by the company to somewhat sustain the...

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