Case Study - Sunshine Food Inc.

With the new management , opportunities to be explored include exploration of growing their own raw materials , making their own packing materials and reviewing its line-forcing policy to incorporate small retailers in the company 's supply chain who would in turn lead to increased sales and profitability . Threats to Sunshine Food , Inc 's growth in business and profitability include industry competitors , slow growth of the processed food market size as well as seemingly low brand loyalty from clients who are pressed by time , aren 't selective and are out just for products with

the lowest price

Impact of Sunshine Food , Inc 's main stakeholder , its parent company , has been enormous since Sunshine Food , Inc . adopted the parent company 's policies and used its management . However , the apparent adaptation of the parent company 's ways of business may downplay Sunshine Food , Inc 's growth potential . This then means that Sunshine Food , Inc 's new management may have to alter some policies and seek slightly different management and business styles that would suit the company 's goals , objectives and continued competitiveness

Recommendations

In to achieve growth objectives and regain its profitability Sunshine Food , Inc 's management may have to seek input from longer serving staff , adapt to the market /customer trends and borrow from the competitors strategies of non-use of the line-forcing strategy and usage of small retailers to sell their products to increase sales and lead to increased profitability . Planting their own raw materials and making their own packing materials would also ensure that Sunshine Food , Inc gains control of the quality of its wholesome products . This may lead to continued popularity of products that may result in brand loyalty long-term . Increasing food products to ensure maximized usage of the production plants capacity would see a decrease in costs and increase in...