Case Study - Quality Research Associates

M M Mars

Using a causal research method would also help the company ensure the success of the product (Gale Group , 2002 . Given that numerous characteristics of the cereal will be incorporated in the demand of the product , the company should determine which factor critically affects sales or which factor is the biggest draw for customers to purchase the cereal . Once the critical factor has been ascertained , analyzing the success of the factor and trying to spread this to the entire product would allow M M Mars to have a very strong

market presence

McBride 's Market Color Advertisements

Phyllis Detrick is the representative of McBride Markets , a nationwide supermarket chain with over 150 stores in eight states . Advertising is one of the company 's biggest concerns , with over a million spent in advertisements - with a large problem . Initial exploratory research has shown that the current news ads of the supermarket are left unnoticed by potential customers . The main research goal of McBride Markets is to determine whether the additional cost of having colored advertisements in newss will be enough for potential customers to notice the ads and have a positive effect on drawing customers towards their supermarkets

A causal research design is the best way to approach the problem Determining whether or not the addition of color advertisements would affect customer attention towards the ads would be the main goal . If the results are positive , then further research would be gone with regards to determining the best advertisement layout and design which would captivate customers the most . It is important for McBride to identify the best marketing scheme in to attract the most customers (Hackley , 2003

After causal research has determined which layout and color scheme attracts customers , an exploratory research should be conducted to verify the results . Similar...