Case Study 1 Global E-Business

Global E Business

Question 1

There was a need for the company to update its IT infrastructure because there was a lot of competition in the market and there was a need for Merrill Lynch to keeps its competitive edge over the other competitors . IT had always been a strategic asset for the company and there was no chance that the company would lose out on an opportunity

Question 2

The technology has a strong relationship with the processing of the company because there are a number of functions that it

is able to perform with ease . The first of this is that the company is able to provide its customers with a constant online access to portfolios for view . The company ' staff is also able to use the system for recording daily transactions and making stock trades which is an integral part of Merrill Lynch 's business strategy

Question 3

The approach that was used by Merrill Lynch was advantageous for that moment in time because there was an urgent need of updating the technology . However , the company should have taken up new technology and transferred the data that would allow more edge over other competitors because technology can become obsolete in very little time

Question 4

If the chief of technology believed that there was no problem in selling the technology to a software vendor , then there was no objection . However , it would have been advantageous if the company had kept the software a special ingredient in the profits that it would generate eventually...