Case Study: Ebay

Running Head : Case Study : EBay

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EBay 's core competency and how it relates to their chosen strategy

The company 's core competency is the fact that it has been able to efficiently provide a market for products that usually have no efficient distribution system . The inefficiency in the distribution system is based the fact that there usually is no adequate information such as where to get the goods or the amount of money one is supposed to pay for them . In conjunction with

this is the fact that eBay has been able to establish itself as a company whose that can be trusted because of its principles that have over the time guaranteed safety of the goods to both the buyers and the sellers . The company guarantees high transaction protection hence minimum fraud loses to its clients . Its goal and objective of providing an efficient market using the development in information and technology has also made EBay competent . The company did this by providing an online platform through which individuals can trade , this has greatly helped reduce and even eliminate to some extent the inefficiencies that existed before in markets especially of them goods the company deals with

Providing online platform for trade is important for the company 's strategy to go global . The current rapid development in technology affects every aspect of humans . This implies that all disciplines have been technologies including trading . E-commerce thought not very common is gaining ground (Martin , 1995 . Most...