Case Study Analysis - Contemporary Global Marketing

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Mariano Ferreyra 's analysis of the Argentina and Australian market is commendable . Indeed , he 's future prospect and success in the exporting business starts from the research he has done on the markets . However there are issues that he may have overlooked . One is the importance of researching on the uncontrollable factors such as the political legal environment and the economic environment , viability of the marketing since two-way trade between Argentina and Australia is relatively limited . He also overlooked the importance of sales

forecast in a business plan . He feels that it is too difficult to estimate sales in the first few months and rather prefers to first test the market . The facts that Mariano chooses to sideline in his consideration are vital to the success of the venture . Take for example the political legal environment . When a country ' political system is unstable then most people are unwilling to spend money and liquidity preference among people is prominent (Evans Berman , 1990 ) Further , the political system in the Argentina market may also be against such exports into that market . He needs to do a further analysis into the uncontrollable factors in that market . Additionally , conducting an analysis of the industry players in that market . The porters 5 forces model and SWOT analysis would come in handy in analyzing the environments . It would help Mariano to gauge the strengths and weaknesses in the Argentina market as well as identifying the opportunities and threats in the Argentinean market . With this clear understanding , perhaps Mariano would find a strategy of penetrating the Argentinean market given that the portable gas barbeque are unheard off in Argentina . Another thing is that the SWOT and porter 5 forces model would help Mariano be in a position to maximize his benefits and opportunities in that market and at the same time minimize the weakness and threats (Doane , 2002 ) In this case the possible threats is the reoccurrence of a crisis in the economy which would mean that middle income earners exhaust or loss their money due to banks collapsing low incomes and high unemployment The opportunities that exist for Mariano include the fact that Argentina is a member of the free trade Association . That would mean favorable terms of international trading for large as well as small-scale entrepreneur and starters such a Mariano . Furthermore , Argentina has a favorable economy for the products that Mariano intends to start selling . The company that manufacturers the portable gas barbeques has three models , which fit perfectly with the different income levels of the customers . For instance , a compact model , which has limited range of features , comes at convenient small size and a proportional price relative to middle-income earners living in apartments with small terraces the middle-income earners have a model that they can identify with i .e . the medium model . This model has greater range of features and comes at a reasonable price of 550 . This would be ideal for middle-income earners with bigger balconies or compounds...