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Paper Topic:

Case Study

Case Study

What factors contributed to Euro Disney 's poor performance during its first year of operation

The first thing that comes to mind when we hear about Disney land is that it is definitely something great and wonderful tourist destination Such are the case in different Disney theme park in America and Japan However , this is not the case at Euro Disney which suffered losses of more than 900 during its first year of operation

There are several factors that had contributed to Euro Disney 's poor performance during its

first year of operation . Among them was the Euro Disney management 's failure to consider the vacation customs ' of the Europeans . This led to the shortfall in the number of visitors to 9 .2millions from the projected 11 millions , and to heavy losses in terms of expected revenues . Another factor was the relatively high price of accommodations compared to other Disney theme park in Orlando California , and in Tokyo Japan . But the most important factor that contributed to the poor performance of the Euro Disney on it first year of operation was the management 's insensitivity to the local culture

To what degree do you consider that these factors were (a ) foreseeable and (b ) controllable by either Euro Disney or the parent company Disney

These factors are indeed both foreseeable and controllable by Euro Disney management even without assistance from the parent company as obviously the problem arose because of the ignorance to such local culture and European customs...

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