Case Analysis of Southwest Airlines

Running head : Southwest Airline

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Introduction

Southwest Airline was established by Rolling King aided by his lawyer Herb Kelleher in 1968 . Their aim was to offer cheaper services to their customers . This company started off with four planes flying in only three cities in Texas but later expanded to all the cities in Texas Today , Southwest Airline is the largest airline in terms of the people who uses . Despite being the largest airline , this company is faced by both internal weaknesses and strengths

and external opportunities Maximizing the internal strengths by the company has made it remain among the top and well performing airlines in the United States . There are different opportunities this airline faces as well as threats during its operations (Andrews , 2006

Internal strengths and weaknesses of Southwest Airline Company

Like all other organizations , southwest airline has both internal weaknesses and strengths . Managing this internal environment is thus vital in ensuring the company continues to function profitably in the competitive environment . One of the internal strength that has worked to the advantage of southwest airline is that it has adopted a policy of treating its employees first with customers coming second . Unlike most organizations which esteem their customer more than their workers Southwest Airline regards its employees highly and encourages team spirit development . By ensuring that the employees are happy and motivated , this has helped in reducing labor related unrests . This company boasts as being among the few companies which has not experienced strikes...