Case Analysis on PDF : Graneer Systems, Inc. - India Market Entry

Running Head : CASE ANALYSIS OF GRANEER SYSTEMS , INC

Case Analysis of Graneer Systems Inc

A Report on Marketing Strategy for the Nineties

MKT610 : Marketing Strategies

Hans Schmidt

Davenport University

Terry O 'Connor , Ph .D

Table of Contents

Purpose and Objective .3

Analysis of our Past and Present Conditions .4

External Opportunities which we could exploit .5

External Threats that could impede success .5

Internal Strengths on which to capitalize .6

Internal Weaknesses to overcome .6

Assumptions on which strategies are based .7

Marketing Strategies that

Emerge from the SWOT Analysis .7

Summary and Request for Action .7

Purpose and Objective

Graneer Systems Inc is an internationally known provider of water purifier and filter with large amount of market share and profitability making us able to expand their market coverage to other countries and expand their business operation

Currently , our company is initiating its way towards various markets of developing countries to expand the business . This organizational mobilization aims to widen the market coverage of the company , and at the same time to increase our market shares . The following countries are being studied by our company liaisons to determine the probability of the entry of the company : India , Indonesia , Argentina and Brazil

The main purpose of the operation of the business is to provide its market with safe and clean water to drink and for other consumption purposes . It is said that most of the countries has been having problem regarding the supply of quality and safe water . With this , the Graneer Systems Inc was formed to answer such kinds of problems by the market

After taking into consideration all the other possible market , we are going to give more emphasis on the Indian market for it addresses more the problem regarding the quality supply of water and this market is more likely to respond to our entry as compared to other countries ADDIN EN .CITE waterpartnersinternationalwaterpartnersintern ationalWater Crisis in India12007August 23 2007http /www .water .org /waterpartners .aspx ?pgID 887 (waterpartnersinternational , 2007

This report intends to analyze the market entry of Graneer Systems Inc to Indian market as well as other economic and market factors that could affect the said plan of entry . This report is arranged according to successive sections that have something to do with the analysis of the probability of the entry of Graneer Systems Inc to Indian market and the possible problems that may arise after the implementation of the project started . A detailed SWOT [Strengths , Weaknesses , Opportunities and Threats] Analysis of the organization will also be provided by this report in for us to be guided to the flow of the discussion and for us to determine the important factors that must be given more attention during and after the implementation of the project ADDIN EN .CITE Echaniz2001226Echaniz EFundamentals of Management : Text and Philippine Cases4th2001manila cityDiwata Publishing Inc (Echaniz , 2001

Analysis of Our Past and Present Conditions

Our company was founded in 1980 by Eugene Graneer who produced its first product , a desalinator , which gains...