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Case Analysis of whether Home Depot should enter the China Market

Case Analysis of whether Home Depot should enter the China Market

Background information

The Home Depot is an American retailer of home improvement and construction products and services . Headquartered in Vinings , just outside Atlanta , The Home Depot employs more than 355 ,000 people and operates 2 ,141 big-box format stores across the United States (including the 50 U .S . states , the District of Columbia , Puerto Rico , The Virgin Islands and Guam , Canada (ten provinces , Mexico and China . The World 's second largest Home Depot opened November 14 , 2007 on the island of

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The Home Depot is the largest home-improvement retailer in the United States , ahead of rival Lowe 's and the second-largest general retailer in the United States , behind only Wal-Mart

The Home Depot was founded in 1978 by Bernie Marcus , Arthur Blank , Ron Brill and Pat Farah . Its proposition was to build home improvement warehouses , larger than any of their competitors ' facilities . Investment banker Ken Langone helped Marcus and Blank to secure the necessary capital

In 1979 , the first two stores , built in spaces from J .C . Penney that were originally Treasure Island Hypermarket stores , opened in metro Atlanta . On June 22 , two more opened not long after , and all four shared the space under the zig-zag roof with Zayre on its right side . The first headquarters was on Terrel Mill road on the southeast side of Marietta Georgia , just down from one of the stores at the corner of Cobb Parkway

Since the 1990s , its current headquarters is a high-rise building on Paces , on the western edge of the Cumberland /Galleria edge city in unincorporated Cobb County , Georgia , across Interstate 285 from the town of Vinings , and served by mail from Atlanta (Stores , July 2006

In 2000 , after the retirement of Marcus and Blank , Robert Nardelli was appointed chairman , president , and CEO . Nardelli was replaced in January 2007 by Frank Blake

In 2007 , the Home Depot sold its USD 13 billion revenue wholesale division , HD Supply , to a consortium of three private equity firms

Home Depot stores are large , averaging 105 ,000 square feet and organized warehouse style , stocking a large range of supplies . The company color is bright orange , on signs , equipment and employee aprons

Its 2006 sales revenue , it dropped three spots to number 17 on the 2007 Fortune Magazine 's Fortune 500 list . The Home Depot also owns Expo Design Center a chain of higher-end home acquired Hughes Supply which is to be assimilated into HD Supply serving contractors . In September 2005 , Home Depot Direct launched its high-end online home-furnishings store shortly followed by the launch of Paces Trading Company , its high-end online lighting store (Balfour and Grow , 2006

In mid 2006 , the Home Depot acquired Home Decorations Collection which was placed as an additional brand under its Home Depot Direct Division Home Depot Landscape Supply , with only a few , with only a few stores each in metro Atlanta and Dallas , was founded in 2002 and closed in late 2007

On January 2 , 2007...

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