Case Analysis For SWA

Running head : SouthWest Airline Company

SWOT Analysis

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Southwest Airline is the airline of US which operates domestically . It primarily provides low fare , point to point services . It success lies on its dedication of its goals . They continue providing short distance travel with basic necessities because they believe that this could satisfy their customers without getting all the amenities . Following is the SWOT analysis of this company

Strengths

1 ) Largest Airline Company

p It is the 5th largest airline company in America . It operates more than 2700 flights /day . Yearly to 58 different cities , it carries around 64 million passengers all over the United States

Good Financials

Since 11 September 2001 the Southwest Airline is the only major carrier that is being profitable in each quarter . Though the airline industry was continuously going down and most of the airlines in the industry went bankrupt yet Southwest Airline is still generating profits in this alarming situation and will continue to generate in the next couple of years

Good employee relationship

This airline which is one of the major strength that other companies don 't have it is that they never do downsizing . They take employees as important and never fire them . Thus they have good relationship with employees . The airline makes them feel good about whatever daily work they do . And these employees are the one who helps the airline to move towards greater success

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