Carlton Draught

Another marketing ad shows that the company uses big horses to dramatize the Carlton Draught 's `big ' taste . It is marketed as a product that has been made from beer It has been brewed in a big metal thing and ha crafted with huge beer -making equipment

One of the company 's marketing strategies is to sponsor Australian Sports Activities . The company sponsors the Australian Football League from the grassroots level to the more prestigiously elite football games to promote their beer products (Ref : HYPERLINK "http /www .carltondraught .com .au /Common /Engine

/s /Attractive 20Yeast .pdf http /www .carltondraught .com .au /Common /Engine /s /Attractive 20Yeast pdf

Further , the Foster 's Group financial statements show that Carlton Draughts is sold as one of Foster 's many beer products . The 2006 income statements show that the Fosters Group generated a net sales revenue of Aus 4 ,946 .4 million . Carlton Draught and United Beverages contributed Aus 669 .7 million to the entire net sales revenue mentioned here . It is advertised as a `made from beer ' product . The Foster Groups advertises that its yeast has been chosen from a number of yeast families for its attractiveness . The company emphasizes that the Carlton Draught is a very excellent end -product of the process where plain sugar into magnificently changed into the world famous Carlton Draught . The advertising line of the company goes And so to you , the drinker we say this : Don 't . Don 't resist . Instead , enjoy Carlton Draught . Baks in its beauty . And feel Assured , as you put your lips to our highly attractive yeast , You 're part of fine tradition and , indeed and indeed , an exclusive family (Ref : HYPERLINK "http /www .carltondraught .com .au /Common /Engine /s /Attractive 20Yeast .pdf http /www .carltondraught .com .au /Common /Engine /s /Attractive 20Yeast...