Canadian Humour

Threats

The presence of previous employee to a rival gourmet food producer would pose the greatest threat to IPT . Having been previously part of IPT , the two employees can put their previous knowledge to the advantage of the competitors . Another threat is the Amish businesses who are planning to venture into the gourmet food market place which might increase competition and lower profits

SWOT Matrix

Strength Weaknesses

Opportunities Having the patent of the popcorn coating process , IPT could expand and grab the market demand of the gourmet food market place

br before a similar business could compete . Finally IPT could take advantage of its strong brand name to make a presence through the web IPT should also look at distribution channels to create a wider market output . Through good relationship with a distribution channel , IPT could lift up its already tainted reputation indicated by the resignation of two its salesperson

Threats IPT must enforce its patent over the popcorn coating process so that other businesses will not simply copy . IPT must also continue to maintain its quality and further strengthen its brand name . IPT must continue to build up its reputation through good business practices such as proper ethics . IPT must also improve its employee retention policy to prevent other employees from going to rival gourmet food producers . Then it must widen its distribution channel to prevent incoming businesses such as the Amish community from taking shares in the gourmet food market Management must decide if the priority should be on the team 's strengths to capitalize on opportunities or to minimize weaknesses and avoid threats (Dindar , 2007 . So for IPT , it would either prioritize grabbing the market demand by expanding and using its strong brand name or strengthen its employee retention policy and widen its distribution channels to prevent rivals...