Paper Topic:

CURRENT MARKETING ACTIVITIES IN UKS RETAIL SERVICES.AS A CASE STUDY I AM GOING TO CRITISE MARKS AND SPENCER.WHAT IS THE MARKS AND SPENCERS MARKETING STRATEGIES IN CRISIS TERMS.COMPARE MARKS AND SPENCER IN TURKEY.

Title : Critical evaluation of current marketing activities in retail industry during crisis as a case M S

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Table of content

TOC \o "1-3 " \h \z \u

HYPERLINK \l "_Toc5 " 1 .0 Proposed working Title PAGEREF _Toc5 \h 4

HYPERLINK \l "_Toc6 " 2 .0 Research Background and Context PAGEREF _Toc6 \h 4

HYPERLINK \l "_Toc7 " 3 .0 Organizational Background PAGEREF _Toc7 \h 4

HYPERLINK \l "_Toc8 " 3 .1 Events PAGEREF _Toc8 \h 4 HYPERLINK \l "_Toc9 " 3 .2 Enquiries PAGEREF _Toc9 \h

5

HYPERLINK \l "_Toc0 " 3 .3 Other Services PAGEREF _Toc0 \h 5

HYPERLINK \l "_Toc1 " 4 .0 Rationale of the Chosen PAGEREF _Toc1 \h 5

HYPERLINK \l "_Toc2 " 5 .0 Research Questions PAGEREF _Toc2 \h 7

HYPERLINK \l "_Toc3 " 6 .0 Aims and Objectives of the study PAGEREF _Toc3 \h 7

HYPERLINK \l "_Toc4 " 7 .0 Literature Review PAGEREF _Toc4 \h 8

HYPERLINK \l "_Toc5 " 7 .1 What are Marks Spencer marketing strategies ? PAGEREF _Toc5 \h 8

HYPERLINK \l "_Toc6 " 7 .2 What are Marks Spencer marketing strategies during crisis ? PAGEREF _Toc6 \h 9

HYPERLINK \l "_Toc7 " 7 .2 .1 M S marketing strategies during crisis based on the 4Ps or marketing mix PAGEREF _Toc7 \h 10 HYPERLINK \l "_Toc9 " 7 .2 .2 Product PAGEREF _Toc9 \h 10

HYPERLINK \l "_Toc0 " 7 .2 .3 Price PAGEREF _Toc0 \h 11

HYPERLINK \l "_Toc1 " 7 .2 .4 Place PAGEREF _Toc1 \h 11

HYPERLINK \l "_Toc2 " 7 .2 .5 Promotion PAGEREF _Toc2 \h 12

HYPERLINK \l "_Toc3...

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