CRQ2

Running Head : 1964 CAMPAIGN COMMERCIALS

1964 Campaign Commercials

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In the year 1964 , the presidential election between Barry Goldwater and Lyndon B . Johnson happened and the campaign commercials became an important part of this historical event . Several of the election advertisements of Johnson deserve particular attention and identify whether it is an attack or a manipulation of the nation 's emotions after the death of John F . Kennedy

The first commercial shows a little

girl holding a daisy which is followed by a huge explosion from an atomic bomb . The principal message of the commercial is that the viewers should consider a place wherein there is peace and children could live without fear . At the end of the commercial , the viewers are encouraged to vote for Johnson as the President if a nation characterized by peace for children is what they intend to achieve . Definitely , it can be taken that this is an advertisement that intends to show the goals and values of Johnson as a candidate for the position of President . Implicitly , there is the notion that Johnson can maintain a peaceful nation and that voting for the other candidate would not

The second commercial shows clips from different footages showing Johnson and the policies he made during his term . At first , the theme focused on the death of JFK and the sympathy that Johnson expressed for the unfortunate event . However...