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Paper Topic:

CLASSICAL VS OPERANT CONDITIONING and ADVERTISING AND OBSERVATIONAL LEARNING

CLASSICAL VS OPERANT CONDITIONING and ADVERTISING AND OBSERVATIONAL LEARNING

Classical vs . Operant Conditioning

1 . In to be able to punish my cat even when Im not near enough to reach him , I have paired the sound of a clicker with getting squirted with water . Now the sound of the clicker causes him to startle Because this incident describes an example of non-voluntary behavior-modification , the association by the cat of the clicker with being squirted with water is the result of classical conditioning .2 . My cat never gets on the furniture when I

am around . Is this the result of classical or operant conditioning . Explain This is an example of operant conditioning because it is based on the idea that the cat has connected the undesirable action (getting on the furniture ) with a bad consequence . The decision to get on the couch or not is still voluntary .3 . When I first start teaching about a concept , Ill praise any answer that is close to the right answer This is also an example of operant conditioning because the hypothetical teacher here has learned that too much criticism can stifle class participation -- again resulting in an undesirable behavior . The choice to praise is learned by consequence and is voluntary .4 . The smell of fresh bread baking makes my mouth water This is classical conditioning . The association between the smell of bread and eating is not voluntarily arrived at and is not based in fear of consequence but in associative learning .5 . In a weight management class , participants earn points for every healthy meal they eat and every period of exercise they complete . Later these points result in refunds of their class fees This is operant conditioning based in voluntary behavior with aversion through undesired consequences .6 . After the bad car accident we had last year , I cringe and break into a sweat at the sound of squealing brakes This classical conditioning an example of associative learning and is not voluntary 7 . To treat alcoholics , we sometimes put a chemical in their drinks that makes them sick . Eventually the taste of alcohol become aversive A form of classical conditioning . The association between sickness and alcohol is involuntary

ADVERTISING AND OBSERVATIONAL LEARNING In an advertisement for the I-phone . The ad shows a hand against a black background which is holding the I-phone . Electronic music plays as a hand demonstrates each of the functions of the I-phone : phone , music email , Internet . Meanwhile , images flash on the I-phone 's creen including a flower , a child , and the front page of the New York Times online

The advertisement for the I-phone appears to have been created with both Internet and television audiences in mind . As such , it presents a slightly more focused set of images and spoken information than a typical ad designed primarily for television . The advertisement might almost be viewed as written in a "code " or slang that Internet users and tech-buyers would respond to . For someone who is familiar with and uses : the...

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