CIS Memo1

Memorandum

To : The CIO , Manufacturing Manager , and the Marketing Manager---

The FITTER SNACKER

From : Production and supply Chain Management

Date : July 12 , 2010

Subject : Evaluation of Marketing Strategy

Currently , Kellogg Company has been experiencing tremendous success in their new marketing strategies . Their savings are up and they are continuing to make profits in view of their employee efficiencies and coordinated sales and operations planning process . In connection to this , we would like your company to experience the same turn around in terms of sales and profits by adopting a

new strategy pattern after the Kellogg 's marketing strategy , in order to address current problems relating to sales orders , pricing , delays , missed deliveries and so forth

Kellogg ' experience

As you may not know , Kellogg experienced the same problems that you are facing . Upon management evaluation , they found out that despite the huge peak in demand , it didn 't translate into an increased profit . This was because even though Kellogg 's sales personnel were making sales deals that moved a lot of cereals , but transactions were at terms that did not necessarily made profits . Sales forecast were frequently incorrect , and distributions were often inefficient resulting most of the time to redeployment of product to fulfill the order . Upon careful evaluation it was found out that much of the products are wasted and /or damaged as production personnel were determined to produce more cereals in order to avoid changeover because of missed deliveries

Given the success which Kellogg has experienced over the past...