THE CHALLENGES OF DELIVERING SUPERIOR CUSTOMER VALUE BY THE AIRLINE INDUSTRY

Running head : CUSTOMER VALUE

Delivering Superior Customer Value in the Airline Industry

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Delivering Superior Customer Value in the Airline Industry

In operating every business efficiently , anything that is related to customers should always be considered and prioritizes as such delivering superior customer value is integral . This is particularly true in the airline industry , where customers are the main reasons for the success of the business . The JetBlue Airline is one of the leading airlines in the industry . Despite the challenges that JetBlue faced in

br terms of delivering superior customer value , it established a close relationship between its crew members and its customers which further added value to the company

In every industry , competition is always an ubiquitous entity that companies must deal with . Customers tend to patronize the services or purchase the goods that efficiently meet their needs and specifications Customers are also demanding more for superior value from the products and services . They are also more knowledgeable about and sophisticated in judging the products . For these reasons , companies adopt market-driven strategies that give a clear picture of the market customers , and competitors . In addition , companies recognize that enhancing customer value would enable them to achieve superior shareholder value ( Market-Driven Strategy ' n .d ,

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Customer Value

The customers are the most critical asset of a business , and they are the company 's source of value . Companies also recognize the fact that if they establish customer relationships , it would provide them with enduring profit . As such...